What is the Road Tour

At 2010 Census Portrait of America Road Tour events, participants can learn about the 2010 Census and the positive impact their participation can have on their local community and the nation. Census data are used to apportion seats in Congress and directly affect how more than $400 billion per year in federal funding is distributed to state, local and tribal governments.

Vehicles

Thirteen vehicles will launch the 2010 Census Portrait of America Road Tour on Monday, January 4 throughout each of the Census Bureau’s 12 regions. The national vehicle will target high-attendance events, including Atlanta’s Martin Luther King, Jr. Day Parade, the Super Bowl, NASCAR Daytona 500, Denver Powwow, San Francisco Chinese New Year Parade and NCAA Tournament in Indianapolis.

Events

The 2010 Census Portrait of America Road Tour is designed to educate the public about the 2010 census, inspire interest in the process and encourage participation. Thirteen vehicles will travel across the country from January to April 2010, engaging audiences at events from the Super Bowl to state and county fairs, church functions and community events. Census staff will use vehicles to engage hard-to-count audiences and work with local “trusted voices” and the media to help spread the word that the 2010 Census is easy, safe and important.

2010 Census Portrait of America Road Tour attendees will receive information about the census and have the opportunity to see a sample census form like the one that will arrive at more than 130 million addresses across the nation in mid-March 2010.